Networked Technopolitics: Immigrant Integration as City Branding

Sentiment Analysis and City Branding

The Web is a huge virtual space where to express and share individual opinions, influencing any aspect of life, with implications for marketing and communication alike. Social Media are already an important marketing arena. This paper describes, on one hand, the characteristics of Sentiment Analysis and, on the other hand, the results of its application to an empirical research on the city of B...

Strategic City Branding; from Theory to Practice

Cities are in search for new ways to get promoted. Regarding the fast changes in technology and the shift from local to a globalized environment, cities are forced to compete with each other in order to become an attractive tourist destination, workplace, cultural rich place and much more. City branding has been introduced as a new and creative solution to be adopted by cities to achieve suc...

coordinating immigrant integration in germany

Green Attraction: Transnational Municipal Climate Networks and Green City Branding

In this article, we investigate the nexus of green city branding and municipal climate networks. In recent decades, a number of formal transnational municipal climate networks have emerged and their membership continues to increase. In parallel, city branding that is based on green policies, has gained importance. Based on quantitative and qualitative data, we assess how and to what extent Germ...

Immigrant community integration in world cities

As a consequence of the accelerated globalization process, today major cities all over the world are characterized by an increasing multiculturalism. The integration of immigrant communities may be affected by social polarization and spatial segregation. How are these dynamics evolving over time? To what extent the different policies launched to tackle these problems are working? These are crit...